Parents and teachers, described by military recruiters as "influencers", have been identified by the military as a threat its ability to meet recruitment targets. As Maj. Gen. Michael D. Rochelle put it, "Influencers are clearly having an impact right now on our ability to successfully recruit -- unquestionably so." The general expressed particular concern about parents who attempt to shield their children from recruiters "who simply want to tell the Army story, who we are and what it is we do for this great nation." According to Under Secretary of Defense for Personnel and Readiness David Chu, "Our real challenge out there isn't the young people ... it's parents, coaches, teachers ... who, when asked by a young person, 'Well, Dad, Mom, should I do this' -- too often get a sour and unsupportive answer."
Teachers are also in the Army's sights. Parris Island spokesman Lt. Scott Miller says, “We’re just trying to inform them. Are we trying to win them? Yeah. We have a quota.” If recruiters successfully target the teachers first, then they have, Miller says, “another foot in the door, so to speak.”
As anyone who has ever been "targeted" by the US Army can attest, the Army has lots of tools it can bring to bear on those who get in its way. And this year, Congress voted to double the military's recruitment budget to more than $20 billion.. That's more than five times what the military spent on recruitment only five years ago, when the Army first went into Iraq. That's twenty billion dollars to bring more recruiters into schools that don't have art teachers or adequately funded libraries. And teachers, who might have a few ideas on how to better spend $20 billion of the taxpayer's money, will be on the receiving end of some of the ad campaigns generated by that money.
For example, here's an ad I found recently in my copy of AFT On Campus, a publication put out to union members in higher education by the American Federation of Teachers:
The website promoted in the ad, todaysmilitary.com, offers an almost comically whitewashed version of life in the military, one in which the Iraq and Afghanistan wars have been literally airbrushed out of existence. (see Good News! US has no bases in Iraq for more on this).
Having read the quotes above by military recruiters (the way they talk about us when they don't think we're listening) I don't wonder for a second why the military wants to spend some of its $20 billion on an ad in a teacher's magazine. But as a teacher and union member, I wonder why my union, whose membership has voted in favor of resolutions against the Iraq war and against the military's policy of discriminating against gays and lesbians, is accepting ads from military recruiters. I suppose I'm having the same reaction that many parents and teachers in Madison had when they found that their school board had signed a contract to allow the military to post recruitment ads at school facilities.
And while I may focus my ire on the editors of AFT On Campus, just as those Madison parents and teachers focused on their school board, we should all take a moment to recognize the big picture. A huge, extremely well-funded machine has us in its sights. It wants something - the youth that we teach, our own children perhaps, and it sees us as an obstacle to be brushed aside.
The editor of my union's magazine and the members of the Madison school board don't recognize this bigger picture. Ask them, and they'll tell you, "It's just an ad!" While the Army pursues, as armies tend to do, a disciplined advance on all fronts, those who might be able to stall that advance see only their part of the battleground, and find it easiest to give way - to more ads, to more recruiters, to a more militarized society.
But suppose that we all did see the bigger picture? Suppose we kept our eyes open for every manifestation of militarism in our society, suppose we made the connection between the recruiter who is in the school and the art teacher who isn't in the school, and suppose our efforts weren't disjointed but unified, so that the military's recruitment campaign encountered opposition, no matter where it chose to spend its $20 billion budget?
That unified opposition is already forming. As I work with others within my union to enact a policy prohibiting military recruitment ads in all union publications, WNPJ member group Truth and Alternatives to Militarism in Education (TAME) is planning a new "opt-out" campaign to make sure that all parents and students know how to keep their personal information out of the military's databases. Todd Dennis of Wisconsin Iraq Veterans Against the War is working with WNPJ to survey Wisconsin schools, determine their recruiter-access policies, and educate school staff on their right to limit recruiter access. Of course, we're working from a budget of considerably less than $20 billion, but I'm still hopeful of success. After all, we've got the "influencers" on our side.